McDowell launches HD-4.0 shrink sleeve label

US-based converter McDowell Label has partnered with Envirocon Technologies, the makers of Lemi Shine, to manufacture the first High Definition UV 4.0 shrink sleeve label to be mass produced in the US market. Lemi Shine, an automatic dishwasher additive, got a new HDUV 4.0 shrink sleeve to accentuate its hourglass figure. 

McDowell Label recently launched HDUV 4.0, the largest generation of an all-encompassing printing process based on an entirely digital work flow. HDUV 4.0 provides brand owners the benefit to enjoy freedom of design, says the company. This discipline allows for the graphic reproduction of brand identity, as intended by design. McDowell Label has partnered with EskoArtwork by investing in the latest pre-press technologies. ‘The result of this partnership delivers an extended tonal range, smooth vignettes and exceptional highlights with eye-catching detail,’ said the company in a statement. ‘This advanced process results in a replicable symphony of color accuracy and consistency of finite detail that is unachievable with other printing platforms.’

The new HD package is in production and currently shipping to major retailers across the US.

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