Pantalones tequila label takes inspiration from a great pair of pants

Texas, US based tequila brand Pantalones label takes inspiration from the patch on the back of a pair of jeans, and elaborately hand-tooled boots, saddles and bags of rural Mexico and the American West.

Seems like every celebrity's got a tequila brand now, right? Most of them are fancy and aspirational, but not many of them carry the personalities of their founders. But it makes pretty immediate sense that the sleek yet unpretentious brand Pantalones would be founded by no other than iconic Texan bongo player, Matthew McConaughey.

While the bottle boasts top shelf design with an intricately textured label, Pantalones presents itself with a down-to-earth attitude that caters to the average Joe or Jane. It's a liquor designed to be toted, with a suede handle on the lid, an ergonomic feel, and a size that fits well in a saddle bag. The cherry on top is the logo: a cute icon that looks like a shiny new pair of pants. 

The actor/author/philosopher/co-founder Matthew McConaughey came up with the name Pantalones. It’s Spanish for pants, and also a cultural slang for guts. Pantalones is a 100 percent Blue Weber agave, organic tequila that is great for sipping, shooting or making your favorite 'fancy pants' cocktail. The brand is all about having the guts to make that next move, to have fun, and to not take things too seriously. We all put our pants on one leg at a time, and just like pants this tequila is for everyone.

The label takes inspiration from the patch on the back of a pair of jeans, and elaborately hand-tooled boots, saddles and bags of rural Mexico and the American West. The key illustrated details and custom typography of the label are embossed.

The custom bottle has softened edges and a concave back that offer comfortable ergonomics in the hand, much like a well worn pair of jeans or boots. And it could slip easily into a rancher’s saddle bag. A small brand icon–an agave plant growing from a pair of pants–is an embossed detail on the back of the bottle. The bottle could also work nicely repurposed as a vase or water bottle in a cantina with its narrow footprint and subtle branding.

This article is sourced from the Dieline and published with permission.