Spear labels aid in UK beverage redesign

Halewood, a UK-based independent drinks manufacturer and distributor, has revitalized the design of one of its best-selling brands, Lambrini, using pressure sensitive labels from Spear. Lambrini is a light sparkling Perry, selling over 40 million bottles a year in the UK.

Several of Halewood’s brands are already benefitting from in-line PS application including Red Square Vodka and the Crabbie’s ginger range. After recognizing the advantages of pressure sensitive technology, Halewood has now made the conversion from wet glue on its biggest brand, Lambrini.

Not only has the conversion been cost effective thanks to significant operational efficiencies, the clear label also contemporizes the product, giving it a great shelf impact, says Lambrini brand manager, Sue Beck: ‘The new PS label is much brighter and cleaner – it allowed us to move the Lambrini design on in a way which wasn’t possible with paper labels. The quality of the print means that we don’t lose any standout on shelf;we’ve had numerous comments from customers who are really pleased with how the brand now looks.’

Pictured: Over 40 million bottles of Lambrini are sold each year in the UK

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