Korozo expands with refreshed branding

International flexible packaging specialist Korozo Group has introduced new branding and a strengthened team as it embarks on its next growth stage.

Korozo has refreshed its branding and updated its logo to better reflect the evolving markets it serves, including food, non-food, automotive, and industrial applications. The new logo features the tagline: ‘Delivering Sustainability, Pack by Pack’, highlighting Korozo's commitment to environmental stewardship and engineering that promote a sustainable and circular future.

To achieve our goals, a new team is concentrating on strategic growth areas. Korozo, under the leadership of CEO Adam Barnett, COO Soner Koç, and CFO Mişel Arditi, is further supported by segment-specific market managers who focus on key areas crucial for the future of the business. These managers include Kemal Yürüm (protein), Fatih Imre (consumer brands), Can Ertekin (pet food and SUP), and Baris Güre (industrial).

Additionally, a redefined customer care division, overseen by Ebru Hacihuseyinoglu Duran, is being established to connect all stakeholders and provide support.

Moreover, the company has launched a new website designed to give customers clear, concise, and actionable insights. The site features a clean design, strong visuals, a simplified user interface, and focused content that outlines the challenges brands face and how Korozo's products can meet market demand.

‘Our transformation is more than an aesthetic update,’ said Selin Bahar Meşulam, CMGO at Korozo Group. ‘It’s a step that reflects our environmentally conscious, sustainable, and global vision. With every packaging solution, we are building the future today and delivering sustainability, pack by pack.’

Barnett added: ‘With 2025 a year of opportunity, growth, and success, we are excited to introduce a fresh identity to the market and reframe what it means to work with and for Korozo Group.

‘It has never been more important to lead the flexible packaging industry in its pursuit of sustainable solutions and to be at the forefront of crafting a circular future. Our deep market-specific expertise, in-house technical know-how, and laser focus on sustainable practices and processes make Korozo Group uniquely placed to fulfill the mission and ambition of customers and consumers alike.’

‘Together, we will build a stronger future with Korozo Group’s global vision, strategic growth goals, and sustainability mission,’ Selin concluded.