Spear produces customizable PS label for Bud Light

Spear, a global label converting group, has joined forces with Anheuser-Busch InBev to introduce a dynamic, interactive label. Brand developers of the Bud Light beer turned to Spear to produce the new customizable pressure-sensitive label.

Printed at its Tennessee, USA, facility, Spear’s technical team transformed the familiar Bud Light label to allow drinkers to add a personal touch.  Incorporating metal activation technology, extensive testing was required to investigate accidental activation and abrasion problems. The end result is an exclusive area of the label on which consumers can customize their bottle by using a coin or key to write a message or draw an image.  This not only allows the drinker to express their individuality, it also avoids bottle mix-ups and offers the chance for individuals to exchange messages.

Mike Sundet, senior director of Bud Light, said: ‘Bud Light drinkers are always looking for fun, quirky ways to express themselves, and the My Bud Light bottle offers them a canvas to do just that.’

Pictured: The customizable pressure sensitive label on a My Bud Light bottle

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