Stora Enso opens packaging innovation center

Stora Enso has officially opened its innovation center for packaging at the group’s head office in Helsinki, which has been established to create a place for innovation and R&D work.

Stora Enso has officially opened its innovation center for packaging at the group’s head office in Helsinki

The center offers, among other things, a packaging design lab, presentation areas with advanced touchscreen technology and virtual reality retail technology. In addition to supporting design and R&D, the center acts as a show room for new products, prototypes and designs related to packaging innovation. Moreover, it serves as an incubator hub that facilitates collaboration with customers, start-ups and other industry stakeholders in order to commercialize new packaging concepts and design trends. As a result, Stora Enso said that, together with customers and other stakeholders, it will be able to develop innovative and sustainable packaging concepts.

The innovation center is primarily targeted towards customers, including converters and manufacturers, brand owners and retailers. The objective is to create customer value through strategic packaging that can drive sales, while also reducing environmental impact and total cost.

Stora Enso CEO Karl-Henrik Sundström said: ‘Through our new innovation center we are able to liaise with our customers in a unique way and together design the packaging solutions of tomorrow. Sustainability is the backbone of Stora Enso’s business and our dedication to renewable materials will be highly influential in how we collaborate with customers in the center.’

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