UK converter creates innovative labels for British retailer

UK converter Berkshire Labels has printed over 500,000 ‘peel back’ labels for the British retailer Waitrose’s newly-launched ‘Top Tier’ range of over 40 different English and European cheeses.

Printed on a Mark Andy LP3000 combination UV flexo press in individual volumes from 5,000 to 50,000, the labels were designed in up to seven colors and incorporate a gold-foiled peel back coupon containing information specific to each cheese within the range.

According to managing director Paul Rosco, ‘Berkshire was chosen as preferred supplier largely due to its proven track record in producing innovative label solutions. The tactile paper chosen by Waitrose created a challenge to incorporate a provenance tag, reverse printing and also gold cold foil but after spending time with the Waitrose design team, a unique solution was created.’

Rosco added: ‘We are delighted that Waitrose and their cheese suppliers had the confidence in our ability to deliver this prestigious new Top Tier range for them.’

Pictured: Waitrose’s ‘Top Tier’ range of cheeses

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