Rotocon and HS Machinery join forces

Rotocon and HS Machinery have entered into an agreement to drive innovation in the label flexo printing and finishing industry.  

The official agreement was signed on April 24, 2025 by Michael Aengenvoort, Rotocon group CEO, and Ruan Jinshu, CEO of HS Machinery, and witnessed by Marco Aengenvoort, Rotocon Europe managing director, and Mark Zheng, sales manager of HS Machinery. 

By combining German engineering excellence with advanced, cost-effective production in facility in China, the companies have created an extensive portfolio of printing and finishing machines offering high customization, quality, and international compliance—all at a competitive price. The initial collaboration between the two companies began in 2019. 

‘From the beginning, Rotocon played a crucial role in shaping the design, engineering, and production of HS’s advanced flexo printing presses,’ said Michael Aengenvoort. ‘We didn’t just distribute the machines; we helped design them. Our expertise has been deeply integrated into the process, ensuring that every flexo printing machine meets the highest safety and quality standards, including CE compliance, German TÜV, and DIN ISO 9001 certifications. 

‘Today, more than 200 of the latest high-end version flexo machines have been sold worldwide, with multiple customers investing in their second and third machine—a testament to strong customer satisfaction and trust in our high-performance flexo printing technology.’ 

Under the partnership, Rotocon will lead product development and market expansion, sales and service, key account management with international label groups, exhibitions and event organization outside of Asia, implementing cutting-edge online support technologies, and establishing a customer-driven Board of Excellence. 

To provide high quality support, Rotocon and HS Machinery have established an international service network with a team of 28 skilled technicians worldwide, as well as advanced online support, ensuring seamless remote assistance. 

This comprehensive service infrastructure offers customers not only benefit from a premium European-engineered machine but also have the assurance of expert support always within reach. 

Building on the success of their joint venture, Rotocon and HS Machinery are forging an even stronger collaboration to drive innovation, enhance production capacity, and expand their global reach. By integrating lean manufacturing processes, the partnership is set to improve efficiency, reduce lead times, and deliver even greater value to customers worldwide, according to Rotocon. 

Zheng highlighted the impact of this collaboration, stating, ‘Rotocon has earned worldwide recognition as a leading brand of finishing machines in the narrow web industry. 

‘Their expertise in engineering high-quality, customizable solutions aligns perfectly with our sales philosophy. Our strong collaboration will continue to bring advanced technology and engineering excellence to printers worldwide, offering flexo printing and finishing solutions that focus on quality, innovation, and customer satisfaction.’ 

Rotocon is exhibiting at China Print, Print4All, and Labelexpo Europe 2025, where its flexo printing press, a pharmaceutical inspection machine, and a digital finishing machine will be demonstrated. The Rotocon Chrome flexo press was also recently exhibited at Propak Africa and Labelexpo Mexico.