Century Label uses digital to customize seasonal shrink sleeves for microbrew

Most recently, Century Label partnered with Sun King Brewery in Indianapolis, Indiana, to produce customized shrink sleeves for its Tip-Off Ale, a seasonal craft beer which debuted at the Indiana Pacers’ home opener.

The label features commemorative blue-and-gold basketball-themed graphics, a basketball court cut in the shape of Indiana as well as the Sun King Brewery logo. HP SmartStream Mosaic enabled each individual can to feature a different background design.

‘We have a focus on creating seasonal and unique specialty beers, and part of our legacy is developing creative labels that demand attention,’ said Elizabeth Belange, marketing and promotions director, Sun King Brewery.

‘Our relationship with Century Label and the quality they deliver with HP Indigo digital printing technology has enabled us to highlight our partnership with the Pacers and celebrate Hoosiers’ love of basketball.’

Century Label can also produce the exact quantities needed on its three HP Indigo WS6800 presses, when they are needed, helping Sun King Brewery and other microbreweries avoid inventory costs.

‘We have a solid infrastructure of equipment and people to keep growing in our core products and services, including shrink sleeves, while expanding into new markets, such as flexible packaging,’ said Heidi Chambers, Century Label director. ‘With our HP Indigo WS6800 digital presses, we are perfectly poised to grow our business and offer exciting new programs, such as Speedy Sleeve, which will provide full-color shrink sleeves to customers within three days.’

For more discussion on the Sun King Brewery, check out this video.