Fujifilm announces leadership transition in Benelux

Fujifilm Europe has appointed Olivier Wellens as country manager for the Benelux region as part of its ongoing efforts to enhance business operations across Europe.

Jaap Van Duren, who joined Fujifilm in 2006 following Sericol's acquisition of Profisol BV, has been pivotal in driving the company’s success in the Benelux market. His leadership has been instrumental in establishing Fujifilm as a prominent player in the region, significantly contributing to the company’s growth and market presence.

In his new role, Olivier Wellens will lead Fujifilm’s operations across the Benelux region, continuing to build on the strong foundation laid by his predecessor. Olivier will report directly to Taku Ueno, senior vice president of the graphic communication and device technology divisions at Fujifilm Europe.

Wellens brings with him a wealth of experience in the graphic communications industry and is well-positioned to lead Fujifilm’s next phase of growth in the region.

This transition aligns with Fujifilm’s strategic goals of streamlining its business operations and accelerating growth in its wide format, production printing and packaging divisions following its success at Drupa 2024.

Taku Ueno commented: ‘We would like to extend our deepest gratitude to Jaap for his unwavering commitment and exceptional leadership throughout his time at Fujifilm. His contributions have been invaluable in driving our success in the Benelux region, particularly in strengthening our position in the wide format segment.

‘Jaap's dedication and strategic insight have helped establish Fujifilm as a trusted and leading brand in the market. We wish him all the best in his well-deserved retirement. We are confident that Olivier will continue building on this legacy, driving further regional success and innovation. His experience and leadership will be instrumental as we enter an exciting new growth phase.’