Amcor and Fedrigoni unveil recycle-ready wet wipe packaging

Amcor has partnered with Fedrigoni to develop flexible packaging for wet wipe application, that is recycle-ready.  

The combination of Amcor’s AmPrima Plus flow wraps and Fedrigoni’s semi-rigid label has produced a wet wipe pack that is recycle-ready in its entirety and can be recycled in PE recycling streams across Europe. 

This collaboration marks a significant breakthrough for the home and personal care industry. It accelerates the sector’s transition to recycle-ready packaging in line with regulations such as the EU’s Packaging and Packaging Waste Regulation (PPWR), which aims to reduce packaging waste and make all packaging on the EU market recyclable by 2030. 

The mono-material solution from Amcor and Fedrigoni unlocks advantages for brands, including potential savings in EPR fees, reduced plastic usage, and a reduction in their packaging’s carbon footprint. 

The flow wrap plus PE based semi-rigid label offers high functionality and wipe performance throughout the lifetime of the pack. The new wet wipe packaging has been certified as recyclable by Recyclass and cyclos-HTP. 

Additionally, Amcor’s AmPrima Plus flow wrap solution can incorporate Post-Consumer Recycled (PCR) content, paving the way for greater PCR integration ahead of the 2030 PPWR mandate, which will require plastic packaging to contain a minimum percentage of recycled content. 

The unique composition of the AmPrima Plus wet wipe pack, combined with a patented semi-rigid label from Fedrigoni, reportedly allows brands to cut the weight of their packaging by up to 15 percent when compared to traditional, multi-material packs with a rigid label. The new pack has a lower carbon footprint by up to 55 percent, as calculated by Amcor’s ASSET life cycle assessment methodology, which is certified by The Carbon Trust. The solution’s weight-optimized design also helps brands save on EPR fees, with a reduction of up to 35 percent. 

Geoffrey Gendebien, marketing manager, home and personal care at Amcor said: ‘Innovation requires cooperation and collaboration. By combining the AmPrima wet wipe flow wrap with Fedrigoni’s semi-rigid label, Amcor and Fedrigoni have achieved something special – a complete pack that is designed for recycling in the PE recycling stream.’ 

Federico Lanzi, marketing and R&D director at Fedrigoni Self-adhesives said: ‘As a challenging and technical sector, improving the recycle-readiness of home and personal care products will be instrumental to the success of the PPWR regulation. By combining Fedrigoni’s leadership in adhesive labelling with Amcor’s expertise in responsible packaging, we are proud to offer a solution that champions customer-centric design. This collaboration also represents an acceleration in the Group's innovation processes and is consistent with our ESG strategy to 2030, which aims to have 100 percent of materials designed for optimal recyclability and end-of-life recovery.’