HP Indigo: empowering on-demand, sustainable label printing for growth

The landscape of label printing is undergoing a fundamental shift. Brands demand agility and sustainability, requiring label production floors equipped for printing multi-SKU jobs on-demand, with minimal environmental impact. HP Indigo stands at the forefront of this revolution, offering a comprehensive portfolio of digital label printing solutions that empower converters to succeed.

The power of the Indigo first and flexo second mindset

The HP Indigo first mindset is all about enabling converters to bring the value of digital print to any job, regardless of run length. The value of digital print includes agility, variable data print, sustainability, fast response to change, no tooling, less labor, less waste and inventory, while not compromising the print quality. This digital value is now available from HP Indigo for longer runs at a lower total cost of ownership (TCO) compared to flexo. 

With the largest install base of around 3000 active Label & Packaging presses worldwide, the extensive portfolio consisting of the HP Indigo V12 Digital Press, the HP Indigo 6K Digital Press, and the HP Indigo 200K Digital Press offers converters the flexibility to choose the right press for the job. By doing so, converters can use flexo presses to print the very long runs, while the HP Indigo presses are busy printing all the rest.

Optimizing efficiency and total cost of ownership (TCO)

HP Indigo print technology goes beyond just exceptional print results across the largest media range. By strategically allocating each job to the appropriate press, HP Indigo customers can significantly increase efficiency and reduce TCO, thereby improving their competitive edge. 

Beyond the press itself, HP Indigo offers a comprehensive end-to-end (E2E) approach that promotes business growth. This includes the PrintOS Suite for streamlined workflow management, advanced Color Management tools, HP service expertise, and a network of industry-leading partners. PrintOS Power Packs provide Intelligent Automation, harnessing the power of data analytics to enable systems to make decisions autonomously. By leveraging these resources, converters can create a powerful, efficient, and sustainable production floor with minimal human intervention and reduced waste.

Introducing the HP Indigo 200K: a proven platform with global success – now also for label production

Digitally-printed flexible packaging is the fastest-growing segment in print. Our customers have installed nearly 400 presses and created a market estimated at about 1.5b USD. The HP Indigo 200K launched last year has already reached 40 installations worldwide.

The HP Indigo mid-web presses, 25K and 200K, are a global success story serving three main customer profiles:

• Established flexible packaging converters that are asked by FMCG brands to cut delivery time, to deliver more SKUs and to reduce the minimum order quantity
• Label converters using the press for higher productivity label printing, leveraging their skills and customer base to diversify their business into digital flexible packaging. At Labelexpo 2024 HP Indigo will unveil a new add-on slitter. This simple, low-cost device allows label converters to seamlessly use their HP Indigo press to print PS labels, flexible packaging, and shrink sleeve stock on the same working day.
• Entrepreneur and copacker, entering the fast-growth segment of digital flexible packaging 

Click here to reserve your spot at the product demonstration, or schedule a meeting with one of HP professionals.