HP showcases labels and flexible packaging advancements

HP has been displaying its technology advancements at Labelexpo Americas 2024 and demonstrating how HP Indigo allows label converters to grow by enabling them to allocate each job to the right press, regardless of its run length.

HP Indigo’s portfolio, including the HP Indigo V12, HP Indigo 200K, and the HP Indigo 6K, are based on HP Indigo’s LEP and LEPX technologies. Additionally, thanks to HP’s Intelligent Automation and end-to-end production, converters can enhance efficiencies by creating high-speed automated production lines with minimal human intervention.

At Labelexpo Americas, HP exhibits the HP Indigo 6K Digital Press and HP Indigo 200K. The HP Indigo 200K includes a new add-on slitter, which allows converters to use their HP Indigo 200K press to print pressure-sensitive labels, flexible packaging and shrink-sleeves, slit on press and then convert the slitted roll-on narrow web devices.

Jeff Koch, chief executive officer at American Packaging Corporation, which recently installed two HP Indigo 200K Digital Presses, said: ‘We believe that digital printing will help us serve our existing customer base, and also open new doors and create exciting conversations with potential new customers. We view digital printing as the future of flexible packaging, as well as the future of American Packaging.’

According to the company, many HP Indigo label converters use the HP Indigo 200K and HP Indigo 25K to diversify their business and tap into digital flexible packaging.

Full-service packaging provider Nosco is building a strong foundation for the future of digital print by incorporating HP Indigo’s innovation into every part of its packaging business, including the HP Indigo V12, 200K, , 8K, 6K and 35K.

Craig Curran, president at Nosco, said: ‘Being able to assure our customers that they are getting a quality product with all the copy correct and the color just right is not a nice-to-have, but rather, a must-have.’

‘At HP Indigo, we are committed to empowering our customers to unlock profitable growth by delivering cutting-edge digital printing solutions that combine speed, quality, and sustainability. Our technology not only enhances production capabilities but also positions our customers at the forefront of a rapidly evolving market,’ said Noam Zilbershtain, VP and general manager at HP Indigo. ‘By adopting an HP Indigo First Mindset, label converters can efficiently meet the demands of brands, reduce costs, and open new revenue streams.’

Labelexpo Americas visitor also will have the opportunity to witness HP’s Intelligent Automation and vision for the future of digital print. The HP Indigo 6K along with the HP Indigo 200K showcase high productivity label printing and diversification to flexible packaging. In addition, HP will demonstrate the industry standard for digital label production through demonstrations on the show floor, including an extensive customer application showcase.