Xaar customers benefitting from new online community

The online community has been introduced as the company makes it even easier for customers to work with its inkjet printhead technology. In the ecosystem of Xaar Community, answers to product questions, tips and troubleshooting are converted into articles that are then made available to everyone in the knowledge center, where they are accessible at anytime, anywhere in the world. The community also provides customers with instant access to product information, technical documentation, ink waveforms and software for products that they have either purchased or are interested in purchasing. In addition, Xaar Community is a file sharing platform in which each individual customer has its own private area where Xaar employees can share files and resources with them to support the development projects they are working on together.

Launched in March, Xaar Community initially grew out of the printhead developer’s work with printer manufacturers, from whom it sought to understand customers’ needs generally, as well as the best ways to provide products for them. And with 667 registered customers and an average of 730 log-ins per month, Xaar said the online community has so far ‘proved extremely popular’ with customers. Plans are in place to roll Xaar Community out to end users – or the customers of its customers – to create a ‘hive of digital inkjet expertise’ and a community of key opinion leaders within the industry.

Andy Smith, digital marketing specialist at Xaar, commented: ‘Our new Xaar Community has been introduced with the sole aim of making it as easy as possible for customers to do business with us. By working with the likes of TecnoFerrari, a leading tile printer manufacturer, we have been able to understand the needs of our customers and provide an online solution which satisfies those demands.

‘Xaar is known the world over for its leading inkjet technology. By leveraging today's digital innovations, we can mirror this quality in our service level, ensuring we provide our OEMs with all the tools and support they need to minimize their time to market. Xaar Community is the perfect example of this.’