E Labels adds second Domino N610i digital press

E Labels, a 25-year-old family-owned business in Pico Rivera, California, added its second Domino N610i digital press in 2024.

Founded by Carlos Rivera, an entrepreneur originally from Guatemala, E Labels has grown from a small startup to a partner for industries including food and beverage, cosmetics, automotive, household products and more. 

Rivera's daughter, operations and development manager Jacky Rivera said: 'For lack of better words, it was time. In just four years, Domino really helped us grow as a small business in the industry, and we want to keep the momentum going. From a professional standpoint, with two Domino presses, we’re well positioned to meet diverse customer needs even more efficiently. From a personal standpoint, I want to continue to grow the business that my dad created and has worked so hard for all of his life. It’s a lot of pressure, and I have big shoes to fill, but I know I have a lot of support thanks to Domino.'

With the addition of a second Domino N610i, E Labels aims to expand its market reach and continue to cater to customers’ needs.

'This investment represents the next chapter in our growth,' Jacky Rivera said. 'We’re building on my dad’s legacy and continuing to deliver the exceptional quality and service our customers expect. As we look to the future, our goal is to continue buying and growing with Domino.'  

Jacky Rivera, who joined the business to help modernize its operations, spearheaded the decision to expand into digital printing. 

She said: 'We noticed we could not be competitive with small quantity orders due to minimums and plate costs. We figured in order to stay in the game, going digital was a must.'

Carlos Rivera added: 'We had to evolve to stay in business. Technology is constantly changing, and to stay relevant in this industry meant adding digital.'

E Labels’ partnership with Domino began in 2019 when the company first sought digital machinery. 

The Domino N610i digital UV inkjet label press has enabled quick turnarounds, high print quality and cost savings.

'Customers are always impressed when we say, "no plate charges,"' Jacky Rivera noted. 'We’ve also been able to really impress customers using clear or silver materials due to the opaqueness of Domino’s white ink. Printing small text and variable data have also been game changers for us.'

Carlos Rivera added: 'What excites me most about having the Domino press is the confidence it gives me as a small business. I’m able to provide labels quickly to our customers, at great pricing, without compensating on quality. We have excellent relationships with our customers. We are a small but powerful team with top-of-the-line equipment, and our goal is to be part of our customers’ business success. At the end of the day, customers are looking for a reliable source, a company they can count on to do things right at a good price, and on time. E Labels provides that. Being able to have the capabilities to make quick changes and have quick turnaround is essential.'

Jacky Rivera said: 'The Domino difference is its organization and the people they have working for them. Everyone we come in contact with is always super friendly and willing to help. We never feel unsupported, and their service team is wonderful. Nothing in life is perfect, especially when it comes to technology. I wish all problems were as easy as "turn it off, turn it back on" but that’s not always the case. Domino, however, has really hit the nail on the head when it comes to service and support. Their quick response and local technicians always keep us up and running. On a scale of one to 10, with 10 being the best, our satisfaction level with Domino is a 10.'