Edale rebrands flexo press portfolio

UK press manufacturer Edale is changing the name of its flexo presses to simplify its product portfolio, in a move intended to make it easier to understand and specify the technology according to its capabilities.

The formerly known Alpha compact press becomes the FL-1, while the Gamma is undergoing various design enhancements and will, dependent on application type, become the FL-5 Carton or the FL-5 Flex Pack.

There is also the FL-3, which was recently relaunched. The FL-1 is suitable for self-adhesive label and tag applications, while the FL-3 can be used for label, ticket and filmic packaging printing.

Louise Bailey, Edale sales account manager, said: ‘We have grouped our range of flexographic printing presses into part of the FL range, with the introduction of the FL-1, FL-5 Carton and FL-5 Flex Pack to sit alongside the current FL-3.

‘We believe this makes it easier for customers to understand the different levels and capabilities of each machine, at a quick glance; it also gives us a clear path to name the next machines as and when they are launched, with the FL-7 being the next machine due to release in 2014.’

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