American Packaging introduces flexible packaging digital unit

American Packaging Corporation, a family-owned conventional printer in flexible packaging since 1902, has established a digital printing unit in APC’s Columbus, Wisconsin Center of Excellence. The new production cell is powered by two HP Indigo 200K Digital Presses and is equipped for agile flexible packaging production, including laminating, coating and pouching.

APC’s decision to expand its digital print capability was based on the flexible packaging market's gradual shift from volume production to short-run and on-demand printing, as brands continue to demand agile supply chains. APC also has digital printing in its Story City, Iowa Center of Excellence, along with laminating, coating, pouching and bag-making capabilities.

Digital print allows APC to tap the growing segment of SMB brands complemented by high-volume production lines to provide a hybrid print environment and serviceable range.

APC chose to invest in HP Indigo digital printing technology because of its print quality, accurate color matching and color consistency. By installing the HP Indigo 200K, APC now has the ability to switch jobs from flexo to digital.

Simplified workflows and time- and cost-savings were also part of APC's decision to choose HP Indigo. Digital production powered by HP Indigo 200K Digital Presses enables APC to offer existing new customers faster, more sustainable service. It eliminates the traditional time and cost associated with creating rotogravure cylinders and flexographic plates, while introducing digital value like short runs, fast time to market and variable data printing. The streamlined process improves efficiency and opens new opportunities for business growth.

Fred Morse, director of digital technology and sales, American Packaging, said: 'Our investment in the HP Indigo 200K digital press allows our passionate team of packaging professionals to provide alternative and creative solutions to meet and exceed our customers' business requirements.'

Eran Lazar, vice president, product, strategy and business development at HP Indigo, said: 'We are excited to see APC joining the growing movement of conventional flexible packaging converters expanding their portfolios with digital capabilities. By embracing our digital presses, companies like APC can unlock productivity gains, sustainability benefits and new business opportunities, positioning themselves to thrive in evolving markets.'