Avery Dennison, L&L webinar to explore wine buying habits
Recent research reveals that consumers are driven by more than their wallets when making wine-buying decisions. Consumers’ subconscious has a lot to do with it, and in a webinar hosted by Labels & Labeling and Avery Dennison, experts will examine the psychology behind wine buying.
The webinar will be at 9:30 am EST on Monday, November 18. Ralph Olthoff from Avery Dennison and Gordy Pleyers from Mind Insights will offer findings from their recent research with Chile’s Santa Rita Estates. The neuromarketing study of the Chilean wine label explored the ways that label materials and design influence customer behavior.
The webinar will last one hour and will be hosted by Labels & Labeling North America editor Chelsea McDougall.
In an effort to boost sales for a brand in its portfolio, Santa Rita Estates, elected to redesign a label, but wanted to be sure the brand refresh was worth the investment. They partnered with Mind Insights and Avery Dennison to study consumer responses to the new design and label material choices.
To register for the free webinar, click here.
Olfhoff and Pleyers will discuss their findings in the webinar, that will be followed by a question and answer session.
Olthoff is the global marketing director for the wine, spirits and craft beer segment for Avery Dennison's labels and packaging materials division. Pleyers is a neuromarketing professor at the University of Louvain and founder of Mind Insights.
‘Why we buy wine: Neuromarketing reveals’ is the first of three webinars produced by Labels & Labeling and Avery Dennison. Future topics include sustainability and connected packaging.
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