The Label Makers updates labels for UK gin distillery

Portobello Road Gin enlisted The Label Makers to update its Gin No. 171 70cl edition, and continued their prospering relationship with the 50cl Navy Strength variety, including nautical details in line with the navy theme. The Label Makers produced a front label and double-sided back label for the gin bottles.

The design of the Navy Strength edition allows the image of a red lion on the reverse of the back label to be seen within the front label design.

That bottle’s front label emulates an old parchment effect reminiscent of labels from the past.  This was achieved by printing with a Xeikon toner-based press with a 1200 dpi resolution, allowing for subtler shades. The design was completed with hot foil during the finishing press to enhance the visual effect.

Removal of the portholes within the label surface is a new, innovative process, as the backing paper is not cut to allow high speed labeling lines to run without fear of snapping.

The double-sided back label uses inkjet and toner-based printing, with the two layers being laminated together using an AB Graphic finishing line.  As the lid seal required six different full color versions, the Xeikon toner press was used again for efficient digital printing.

Kevin Lyons, sales director at The Label Makers, explained: ‘We were able to remove the punched chads from the portholes featured on the front label. This allowed the design on the reverse of the back label to be spied through the front label.  This product was worthy of an element which truly added value and created something extra special for the consumer.’

Tom Coates, brand director at Portobello Road Gin, said: ‘We are very impressed with the creativity and detailed reimagining of our intricate, hand-drawn design. The Label Maker’s vision included cut out sections, embossing, six different top straps, sequential numbering and two-sided printing. It is a far cry from a straightforward brief, and it was executed beautifully.’