Pulse rebrands portfolio

Building on the success of PureTone, launched at Labelexpo Europe 2015, and its laser markable coating, PureCode, the company’s narrow web product lines are now: PureWhite (UV flexo opaque whites), PureBright (UV flexo metallic inks), PureFX (UV flexo special effects inks and varnishes), PureFinish (UV flexo varnishes, adhesives and primer, and UV flexo digital varnishes), PurePeel (UV flexo peel and read release varnish), PureAqua (water-based flexo inks, varnishes, primer and additives) and PureScreen (UV screen inks and varnishes).

The existing PureTone UV flexo product range comprises high strength process inks and mono-pigmented mixing bases as well as special blacks.

Sarah Harriman, marketing and communications manager at Pulse Roll Label Products, explained: ‘We’ve experienced real success with our PureTone brand since its launch at Labelexpo Europe 2015. PureTone is fast becoming a well-known name in the world of label inks as more and more narrow web printers switch to our flagship UV flexo ink system. Our vision is to build on this by introducing a newly branded product portfolio that can be easily recognized in the market.

‘This will allow our customers to better understand and identify the solutions that we offer for the narrow web label market and will provide greater branding consistency across our entire product portfolio.’

As well as including existing product lines within the newly branded ranges, some additional new products will also be introduced at Labelexpo 2017. These include new food packaging compliant products to expand upon the FPC range launched in April this year. The PureAqua high strength water-based ink system will also be launched, which has been formulated for optimal print performance, press stability and color strength. The company’s existing water-based varnishes, primer and other products will also be grouped within the new PureAqua range. A new concept for UV screen will also be unveiled as part of the company’s new PureScreen range.

Mikaela Harding, product manager at Pulse Roll Label Products, added: ‘We’ve been very focused on developing our narrow web product range to ensure we offer the very best solutions for different print applications. The introduction of new product branding and unveiling of some exciting new concepts, to complement what we have done with PureTone seemed like a natural step in our quest to help printers move into the next generation of label printing.’

Read L&L's comprehensive preview of Labelexpo Europe 2017 in issue 4, and here