Gammatex label growth supported with website launch

Global demand for radiation indicator products has led to the launch of a new website to support Gammatex, a brand of the UK-based Mercian Labels Group.

The new website, www.gammatex.co.uk, showcases the product for both users and international distributors. Launched in 2010, Gammatex labels are used in the medical and pharmaceuticals industries as verification that products have been subjected to the required dosage of radiation to ensure correct sterilization.

Hugo Gell, sales director of The Mercian Labels Group, said: ‘Gammatex labels have been around for several years under a different name – Detex. Since the re-launch, we have been widening our net to a global market of gamma irradiation users and suppliers, and the response has been remarkable. Currently the biggest customers are from the pharma industry, but recent experience is telling us that there are many other user groups, including food and beverage, which are using gamma sterilization, and the list is growing. The web is the obvious way in which we can engage with diverse market sectors and distributors all over the world, and the new website will grow as our market increases.’

The website allows potential users to familiarize themselves with the product and end user pricing, as well as having a password protected area for distributors to download marketing materials and other resources.

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