Kirk Group drives flexo innovation with Xsys and Hybrid Software
Kirk Group used nyloflex plates, ThermoFlexX imaging, Velvet Screening, Woodpecker surface patterns, and Catena+ to craft a custom solution for RollsPack.

The Australian reprographics expert Kirk Group has partnered with Xsys and Hybrid Software to deliver new flexo plate innovation to packaging supplier RollsPack, in Melbourne.
Kirk Group leveraged a combination of technologies, utilizing nyloflex plates, ThermoFlexX imaging, Velvet Screening, Woodpecker surface patterns and Catena+ automated processing, to create a tailored technology for the award-winning packaging supplier.
Established in 1972, Kirk Group is headquartered in Sydney and works with global brands and major printing companies across the ANZ region and into Asia, supplying graphic services and image carrier solutions for packaging production. Manufacturing sites are located in Sydney, Melbourne, Brisbane, Adelaide and Auckland, and sales offices in Christchurch, New Zealand, and Mumbai, India.
With decades of flexo expertise, Kirk Group values collaboration. When RollsPack Group sought a cost-effective, sustainable solution for high-value flexible packaging, they had the answer.
Ben Prout, group technical manager, shared: ‘Kirk Group has worked with RollsPack for over 20 years, so we appreciate and understand their ambitions, requirements and workflow. For this project, we also drew on the technical expertise and experience of Xsys and Hybrid Software, as well as RollsPack collaborating closely to create a customized solution that not only meets or exceeds the quality of competitors but also offers a more competitive price point.’
To meet RollsPack’s specific criteria, the team carefully considered the combination of plate and specialized screening technologies necessary to achieve the desired outcome. They were able to leverage the versatility of the ThermoFlexX imaging system and Catena+ automated processing line to implement these solutions:
• Nyloflex NEF D – a high durometer printing plate for flexible packaging developed by Xsys for the efficient creation of flat-top dots and reproduction of surface screenings with UV LED exposure.
• Velvet Screening – a new screening type from Hybrid Software created to meet flexo requirements. As the successor to hybrid XM screening, it uses an advanced dot removal algorithm to reduce harsh edges, leading to smoother and higher-quality prints.
• ThermoFlexX Woodpecker Nano – reportedly the finest surface micro pattern available for LAMS plates, suitable for platemakers and printers who need high frequency surface screens to increase quality and efficiency while reducing costs.
The nyloflex plates with Velvet Screening and Woodpecker micro surface patterns provided by Kirk Group ticked all the boxes for RollsPack Group, meeting its demands for quality, sustainability and costs. A family-owned company founded in 1985, it specializes in flexible packaging production, including e-commerce, food, retail, and tamper-evident solutions.
‘This solution offers a lot of potential. Set up times have been reduced significantly due to precise color profiles, and longevity on press is comparable to other major players on the market,’ said print manager Thanh Huynh. Commenting on the print quality, he added: ‘There’s a marked difference in the ink laydown on surface print; it’s one of the best I’ve seen in flexibles. Even when printing colors on a white ink base layer, where we typically experience a drop in density – the results with Woodpecker are impressive. In addition, Velvet Screening holds the dots really well, ensuring that there are minimum hard edges.’
RollsPack is also firmly committed to sustainability, developing environmentally friendly products for its customers.
Huynh added that RollsPack successfully achieved the same high-quality print with water-based inks as with solvent-based inks. This drives a constant need to explore new avenues and Kirk Group plays a fundamental role in this endeavor. ‘Together we are pushing the boundaries of brilliant flexo.’
Advanced screening technology and plate surface structures simplified the challenge of controlling the dots and the ink behavior on press. ThermoFlexX Woodpecker and Velvet Screening are truly open without any extra steps needed, meaning they can be implemented into any workflow.
Brenton King, Hybrid Software’s sales manager for Australasia said that the software doesn’t require any proprietary information or special equipment, it just slots into the existing setup. Used at any resolution or ruling, it can be imaged onto the plate of choice on any CTP device and then processed through existing exposure frame. In this collaboration, Kirk Group simply applied Velvet Screening and then added the Woodpecker surface patterns during imaging.
On the hardware side, Kirk Group relied on ThermoFlexX technology from Xsys, including a Catena+ automated plate processing line installed at the Melbourne site in 2021.
Kirk’s chief operating officer Robert Selvaggio commented: ‘The investment in Catena+ has been a great success story for us. We were among the first in the market to realize the potential of this high performance, one-touch technology which tripled our capacity and elevated plate quality. We’re now in the process of installing a Catena+ line in Brisbane and a third one is already planned for Sydney.’
‘Kirk Group has been reaping the exceptional benefits of Catena+ for a few years, and we have witnessed the innovative solutions it enables, such as this special project for RollsPack Group,’ said Roy Schoettle, vice president, Xsys Asia Pacific. ‘We are delighted that this partnership has been so successful and look forward to taking the next steps with the team, as they equip all their manufacturing sites with full Catena+ lines.’
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