Spear refreshes Spanish water brand

Cabreiroá mineral water is derived from springs in the Galicia region of Spain and is owned by Hijos de Rivera.

Each of the six back labels was printed with a different scenery design in mirror fashion. Spear then applied a solid white to conceal it before printing the back label design, which promotes the brand’s sponsorship of the Spanish national football team.

The Cabreiroá logo on the front label had to be a strong, clean white to stand out against the photographic back label image. In line with requirements for a premium looking pack, Spear chose a high reflectance silver, printed sub-surface, to create a foil effect on which to display the beverage description.

The new bottles and labels are part of an initiative to target growth in the national market.

Juan Paz García, a brand manager at Hijos de Rivera, said: ‘Since 1906 we’ve worked for our products to become recognized in the natural mineral water world. Cabreiroá’s new PET containers, characterized by a clean modern line, are a consequence of this constant effort.

‘The new labels represent a turning point into the world of PET containers. Thanks to our collaboration with Spear, we have achieved optimal synchrony between the front and back label. In our opinion, this is a fantastic method of conveying a message of vitality and Galician origin in a simple and natural way.’