Avery Dennison expands Rapid Roll portfolio

These additions are part of a broader strategy to help converters grow their business with innovative and eye-catching packaging formats for premium foods and snacks, household products and beverages, and other segments.

The new pouch can be printed and formed into pre-made pouches or pouched directly through form-fill-seal lines. This design can also accommodate zippers, spouts and other closure systems with a sealant film that blocks oxygen and moisture. The solid construction features puncture resistance, hot tack, and low seal initiation temperature for higher filler throughput.

White and clear versions feature a corona-treated polyester film for flexographic printing, also available in metallized PET version for surface-printing.

‘Compared to many other formats, stand up pouches use less material, weigh less, and lend themselves well to grab-and-go positioning,’ said Cindy Collins, flexible packaging product manager. ‘These are attractive features for many consumers. For brand owners, the ‘360-degree’ billboard for artwork and high-performance look and feel translate to greater shelf appeal, helping to increase sales.’

The second of the new products, Pentalabel Eklipse, is an opaque shrink film that blocks nearly 100 percent of UV light. According to Avery Dennison, it is the brightest white opaque film technology available, with high shrink properties and compatibility with both glossy and matte varnishes.

Third-party testing has shown that the product is as effective at blocking UV as heavy, HDPE plastic bottles. It works with PET bottles with no need for additional flood coat printing to create the light barrier, reducing processing time and maintenance costs.

‘Our Rapid Roll portfolio is an ever-growing selection of products to help converters respond to trends, and much more,’ said Leslie Kozar, commercial leader of Rapid Roll. ‘It is access to a level of service and support that distributors just can’t match. It is the ability to partner with us to capitalize on growth opportunities in fast-changing markets. And, it is a chance to work with a company that has its finger on the pulse of both consumer behavior and converter needs.’