Avery Dennison launches Sustainable ADvantage

While many products and technologies within the Sustainable Advantage portfolio have been readily available, bringing them together under one identifiable umbrella is expected to give customers confidence in meeting their sustainability goals.

By creating a clear standard, Sustainable ADvantage will enable companies to use fewer natural resources, cut carbon emissions, reduce waste, and build towards a low-carbon, circular economy. Through digital strategies and intelligent labeling technologies, Sustainable ADvantage drives circularity and provides customers with insight into their supply chain impact. This can reduce the environmental footprint, satisfy consumer demand and expectations, increase recyclability, and respond effectively to government regulations while achieving their own sustainability goals.

The range includes adhesives that enable more plastic to be recycled, water-efficient digital printers, labels and tags made with 100 percent certified paper, industrial tapes to replace heavier fasteners, compostable paper packaging for shipping, digital ID technologies and tools and services to empower companies to make not just their products more sustainable, but their operations, too.

‘At Avery Dennison, sustainability is a core value. It is built into our product design, our operations and culture, and the decisions we make every day,’ said Tina Hart, vice president of global strategic innovation platform at Avery Dennison. ‘We innovate not only to reduce the environmental impact but to go further and actually improve the planet and the industries we serve. We’re proud to do our part in helping the world move toward a regenerative future.’

Avery Dennison has designed Sustainable ADvantage with the UN’s Sustainable Development Goals twelve and thirteen in mind. At the same time, the product range will contribute directly to the company’s 2030 goal to provide a portfolio of products and solutions that will satisfy the recycling, composting or reuse requirements of single-use consumer packaging and apparel and support its ambition to be net-zero on greenhouse gas emissions by 2050.

Debbie Shakespeare, Avery Dennison’s senior director of compliance, sustainability and core product line management, added: ‘Responsibility is central to Avery Dennison’s purpose. It's as much a part of our founding philosophy as our approach to materials science today. That's why we endeavor to address circularity, improve environmental performance and provide transparency across the entire supply chain.’