Beontag and Kumho Tire partner on RFID-enabled tires

Beontag, a manufacturer of self-adhesives and smart tags such as RFID, NFC and BLE, is partnering with Kumho Tire, a tire manufacturer in Asia. The collaboration will incorporate Beontag’s TireTag RFID technology into new Kumho tires for commercial and consumer vehicles.

Beontag and Kumho’s RFID-enabled tires allow for the tracking of a tire's entire lifecycle, from its origin in one of Kumho Tire’s manufacturing facilities worldwide to disposal and recycling. 

Kumho Tire is globally recognized in the tire manufacturing industry, and one of South Korea’s producers of high-performance tires for a range of vehicles, including electric vehicles (EVs), passenger cars, commercial trucks and racing vehicles. 

After years of R&D and months of reliability tests by Beontag and Kumho Tire, the new connected tire is durable and reliable, capable of withstanding high temperatures and pressures through years of heavy use.  

Additionally, the traceability of the new TireTag-enabled tires will comply with the upcoming Ecodesign for Sustainable Product Regulations (ESPR), which mandates the need for Digital Product Passports (DPPs) and will come into effect for tires from 2028-2030. 

Thiago Horta, Beontag’s global vice president of digital transformation, said: 'We are extremely proud to share what we have achieved in our partnership with Kumho Tire. Through rigorous testing we have worked hard to develop the necessary technology and durability capabilities in these RFID-enabled tires, I look forward to continuing this journey with Kumho tire for years to come.'

Jihon Park, assistant manager with Kumho Tire, said: 'Kumho Tire has been producing RFID-enabled tires since 2013. Beontag’s technical expertise and collaborative approach were instrumental in helping us meet our rigorous standards and enhance our technology. We look forward to delivering even greater quality and reliability to our customers around the world.'