Avery Dennison shows sustainability advances

A number of new product lines are featured in the Sustainable World exhibit, including: 

Recycled Content Liners – Avery Dennison’s rPET and rBG liners cost the same as conventional liners and deliver the same ease of conversion and smooth dispensing, but are made with recycled material, 30 percent and 15 percent post-consumer waste, respectively.

Recycled Content Facestock – Designed for a more natural look, Avery Dennison rPE is made with 30 percent recycled PE resin. It naturally offers a slightly varied look from batch to batch, signaling authenticity.

Avery Dennison CleanFlake Adhesive Technology – Enables ink, label and adhesive to fully separate from PET during the recycling process, without sacrificing adhesion or aesthetics of the package during its use. The newest addition to the product line CleanFlake Flex – to be launched at Labelexpo – is specially designed for use with freshly blown PET bottles, helping ensure the containers are easier to recycle. 

Wine Crush Range – For wine and spirits brands aiming to boost shelf appeal while signaling environmental integrity, Avery Dennison is excited to introduce a new line of paper facestocks made of recycled paper and organic waste. To support a transition to a circular economy, converters can choose from facestock made with 15 percent grape, citrus, or barley waste, along with 40 percent FSC-certified recycled paper. 

Sustainable Wine Range – A new range of paper facestocks for wine, with 30 percent to 100 percent recycled content, unique finishes ready to inspire creativity, and low minimum orders to enable small production runs. 

‘Until now, brands had a choice to make when choosing label materials: recycled content or an artfully designed facestock with a premium look and feel. With our new recycled content liners, facestocks and wine ranges, there’s no sacrifice needed. Converters can consume fewer resources, help keep plastic out of the waste stream, and get the packaging look they want – all while continuing to lay the foundation for a closed-loop plastics economy,’ said Jan ‘t Hart, senior director Innovation, Sustainability and Compliance for Label and Packaging Materials Europe.