Avery Dennison's CleanFlake technology hits new milestone

Avery Dennison Corporation has achieved a new milestone with its CleanFlake technology, by introducing a repositioning feature, allowing manual removal of labels from PET substrates within an eight-hour window.

CleanFlake adhesive has transformed plastic packaging recycling and gained acknowledgement from the Association of Plastic Recyclers (APR) for improving PET by cleanly removing labels during recycling and enabling HDPE mono-material recycling without interference.

The new and improved CleanFlake now includes a repositioning feature, allowing manual removal of labels from PET substrates within an eight-hour window, which proves particularly useful in cases of misaligned labels in the automated labeling process. This functionality helps prevent wastage of both the bottle and its contents, not only minimizing waste, but also encouraging effective utilization of resources.

The latest CleanFlake has also been recognized for meeting or exceeding the voluntary requirements for APR Design for Recyclability. It was evaluated using stringent, industry accepted criteria that encompass a wide range of design features affecting plastics recycling.

CleanFlake is available with facestocks and liners that contain recycled materials or are made using less resources, providing a fully sustainable label construction and integrates with the current value chain, requiring no additional investment to transition from traditional labels.