Avery launches new Fasson label products

Avery Dennison Label and Packaging Materials introduced five new Fasson label products at the 2012 Unified Wine and Grape Symposium, which took place January 25-26, 2012, at the Sacramento Convention Center.

The new products and their specifications are:

• Fasson 70# Royal White: violet white color, vellum texture, uncoated finish
• Fasson Quadrati White: bright white color, esse texture, uncoated finish
• Fasson White Pearl: pearlescent color, smooth texture, coated gloss finish
• Fasson Trellis White: bright white color, columns texture, uncoated finish
• Fasson Luna: bright white color, stipple texture, uncoated finish

Each new facestock is paired with the Fasson S100R washable adhesive and a recyclable liner made of polyethylene terephthalate (PET). They are also available with alternative adhesives or liners upon request.

‘We continuously invest in the wine segment to provide it with an innovative portfolio of label products, which offers a broad array of options for visually defining wines. Following discussions with our customers and end-users, we decided to further expand our 2012 portfolio of label products and give brand owners unique solutions to enable differentiation in their wine packaging,’ said Yaron Zimmerman, product manager, specialty and application products. ‘Our new facestocks feature a variety of textures and shades of white to serve as backdrops for each story portrayed on the wine label and, ultimately, to enhance the wine’s brand in the consumers’ eyes.’

Pictured: The five new Fasson label products; (L-R) 70# Royal White, Luna, White Pearl, Trellis White, Quadrati White

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