Improved metallic label facestock film from Innovia

Innovia Films has announced the introduction of an improved metallized, top-coated BOPP label facestock film – Rayofoil MCPA.

The demand for the ‘metallic-look’ across a whole host of products remains high. From a label perspective, the highest demand remains in the beverage and health and personal care markets, where there is strong need for label facestock that incorporates the required aesthetics.

The use of new polypropylene polymer systems in the latest MCPA 51 product has allowed it to retain excellent base film clarity and to view the reverse metal surface through the film – but has significantly increased metal adhesion to the base polymer. 

Richard Southward, business development manager for labels, said: ‘Together with the fantastic printability of our topcoat, the new and improved MCPA brings a new dimension to Innovia Films’ metallized label film robustness, whilst ensuring the fundamental appearance aesthetics are maintained.’