Beta LaserMike makes double appointment

Precision measurement and control systems specialist Beta LaserMike has made a double appointment to lead sales growth.

Stuart Manser (pictured, top) has been named as the company’s new sales director for the Asia region. Manser replaces Ken Wright, president of Beta LaserMike, who has been assuming the role of sales director in Asia. 
 
Manser will be responsible for overseeing the Asia-Pacific sales strategy and implementation, as well as working closely Beta LaserMike’s channel partner network to increase the company’s presence and delivery of measurement and control solutions in China, Japan, Korea and South-east Asia.
 
He takes up the position on July 1, and will be relocating to Shanghai, China from California.
 
Manser has been with Beta LaserMike since 1990 and has held a number of key positions such as the UK & Ireland sales manager, general manager of Beta LaserMike Ltd (UK) and, most recently, as western USA district sales manager. Prior to Beta LaserMike, Manser developed extensive experience in the field of metrology. He spent his early career as an engineering metrologist for Rolls-Royce Aero Engines.
 
He said: ‘I am honored to be stepping into the role of director of sales for Asia.  Asia is maturing and catching up with the West in its use of sophisticated non-contact measurement and control systems for increasing manufacturing productivity, improving product quality and realizing savings.
 
‘This is an exciting time for the region and I am thrilled to be participating in this development.’
 
Wright added: ‘Stuart brings excellent knowledge, experience and leadership to this key role for our organization. He has a solid track record in sales and understands the importance of developing close relationships with customers and partners.
 
‘We see great opportunities in Asia and think that Stuart will be an important part of our overall efforts for growing Beta LaserMike’s presence in this region and to reflect our market position as the pre-eminent measurement systems solutions provider.’
 
Manser is passing the responsibilities for the western USA district to Ethem Erdas (pictured, left), who has been appointed as sales manager for the area with Manser taking over in the Asia region.
 
In his position as western USA district sales manager, Erdas will be responsible for the market penetration of Beta LaserMike’s products and services with key customer accounts and target market segments. The company said a key role will be working with channel partners to drive continued sales growth in the western USA region. This involves the delivery of the company’s non-contact measurement and control solutions and services across a range of industries, such as wire and cable, metals, pipe and tube, converting and metrology-related applications. He will be based in California.
 
Erdas has been with Beta LaserMike for 22 years and has held various technical and managerial roles including final test group leader, service manager for European operations, and most recent, product manager for the company’s wire and cable, and extrusion markets. Erdas has also been actively involved in numerous customer projects where his technical expertise and consultation played a significant role in winning sales orders, Beta LaserMike said
 
‘Ethem brings a comprehensive skill set and expertise to our existing and potential customers across the western part of the USA,’ said Bob Stockholm, director of sales for the Americas at Beta LaserMike. ‘His deep knowledge of the company’s measurement and control products and industrial markets are in line with his new position.
 
‘Ethem’s years with Beta LaserMike have trained him to focus on the customer’s needs and managing the deployment of solutions. This will be integral to our success in this region.’
 
Erdas said: ‘The opportunity to lead the sales initiative in the western US at a time when a number of key industries are moving towards a significant solution-shift to non-contact measurement is extremely exciting. I look forward to working closely with our agents to deliver valuable expert alliances, integrated system solutions and improved manufacturing efficiencies to best serve the needs of our customers.’

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