Avery Dennison becomes FSC member

As one of the leading stakeholders in the pulp and paper supply chain, Avery Dennison’s formalized relationship with FSC builds on a decade-long engagement with FSC to help the company realize a more sustainable and responsible use of paper. 

FSC promotes the responsible management of forests through voluntary independent certification of forest practices. As an FSC member, Avery Dennison will bring its market knowledge to the group, aiding in the extension and advancement of FSC principles and certification criteria. Over the past 25 years, more than 200 million hectares of forests have been certified to FSC standards in over 80 countries worldwide. FSC members include individuals and organizations (businesses, non-profits, and government agencies) which support the idea of responsible forest management around the wor

‘Globally, we set ambitious 2025 goals to achieve 100 percent certified paper and 70 percent FSC-certified face paper, which we use for our pressure-sensitive label products, for our products portfolio. At the end of 2020, we achieved 92 percent certified paper and 83 percent certified face paper use, putting us well on the way to meet our goals and support FSC in its mission,’ said Nicoletta Baratta, senior global product line manager for core solution at Avery Dennison Retail Branding and Information Solutions.  

The company also has advanced new 2030 sustainability commitments, including a focus on deforestation-free sourcing of paper. Avery Dennison’s broader ambition is to engage more robustly with decision-makers and other influencers driving forestry protection policies, sharing the company’s insights and market knowledge to help prevent forest degradation and promote the biodiversity of forest landscapes.

‘As a member-led organization, we welcome Avery Dennison to the Forest Stewardship Council’s membership,’ said Corey Brinkema, president of the Forest Stewardship Council’s US national office. ‘Our diverse membership – organized into economic, social and environmental chambers with equal authority – is one of the reasons FSC is considered the world’s most trusted certification for forests and forest products.’