UPM Raflatac launches OptiCut WashOff linerless label

UPM Raflatac has expanded its direct thermal linerless label offering with the launch of its new OptiCut WashOff label designed for returnable and reusable plastic food containers, including PP, HDPE and PET crates used in food logistics.

The OptiCut WashOff label, compatible with most direct thermal printers and weighing scales, offers washability and easy, adhesive residue-free separation for industrial and home washing machines.

While ensuring excellent washability, the OptiCut WashOff label meets end-use requirements by offering the same benefits as the entire OptiCut linerless portfolio, including excellent adhesion with a clean cut to various surfaces, minimized service spend, increased efficiency with a longer maintenance cycle and flexibility to print and cut to any length.

In addition, all products in the UPM Raflatac OptiCut linerless portfolio are CarbonNeutral certified by Climate Impact Partners in accordance with The CarbonNeutral Protocol. While UPM Raflatac is working to reduce internal emissions, this product's unavoidable greenhouse gas emissions have been compensated for through the purchase of high-quality carbon credits. This means that partners can promote their printed labels as CarbonNeutral certified.

‘As retailers, hotel, restaurant, catering and logistics companies are increasingly shifting towards returnable and reusable containers, we are thrilled to introduce our new wash-off solution for direct thermal printing,’ commented Andoni Rodriguez, director of business segment logistics, retail, office and linerless at UPM Raflatac. ‘With the largest global distribution network for direct linerless products, we are proud to offer our partners now the OptiCut WashOff label. This solution demonstrates our commitment to innovation and supporting our customers on their sustainability journey.’