Wausau launches Hydro Opaque product series

Wausau Coated Products has expanded its wet performance label range with Hydro Opaque Product Series by introducing FSC-certified Avon Brilliant White Classic Crest labelstock.

The first product in the new portfolio is the 60# Hydro Opaque Avon Brilliant White Classic Crest (W037707-Flexo/W037711-Indigo), bright white labelstock with smooth finish that provides a clean and crisp look. This cost-effective roll label stock is designed for excellent performance in wet conditions and is FSC-certified (FSC License Code: FSC-C008943).

Hydro Opaque Avon Brilliant White Classic Crest performs well in a humid warehouse, a refrigerated environment, or any other moisture-prone area, and maintains its aesthetic appeal, enhancing your brand's image for consumers.

‘Our New Hydro Opaque Avon Brilliant White Classic Crest is a game-changer in label materials. The technology behind it was years in the making and we believe it will give brands yet another performance option when it comes to picking a paper label that can perform in adverse environments,’ said Adam Frey, director of North American sales at Wausau Coated Products. ‘The New Hydro Opaque Avon Brilliant White Classic Crest is the perfect combination of beauty and superior performance.’