Environmental performance: label materials selection and usage
All labels use a paper, plastic, synthetic or other material to carry the printed image which is subsequently applied to a wide variety of products or containers. It is one of the key elements that the customer actually pays for and, not unnaturally with today’s global environmental pressures, is also coming under increasing pressure to be seen as ‘greener’, more sustainable and easier to dispose of.
Some labels may also need to be recycled with the container, or washed-off or removed at some time after application. Others need to be compostable or free of certain chemicals.
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