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Focus on label markets: Cosmetics, health and beauty
Smaller than the food and beverage label market, the cosmetics sector is characterized by high value-added labels. Regulation by public bodies is less stringent, but counterfeiting is common
The cosmetics, health and beauty market is defined by high-value added decorations designed to sell a high-margin product. This artcle explores the role labels and packaging play as a marketing tool and counterfeiting deterrant.
Cosmetics labels have an important role to play in combatting product piracy.
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