First Impression Labels grows digital print production with a Rotocontrol DT-Series
South African label printer First Impression Labels recently added a custom-built, 3-color Rotocontrol DT-Series modular digital finishing machine to its fleet of printing, converting and finishing equipment. Leading the sale was Pascal Aengenvoort, director and co-owner of Rotocon, the local Rotocontrol representative.

‘Rotocontrol has taken the best tried-and-tested components and used them to build this modular machine, consisting of two rotary print stations, a varnishing station, a rotary cold foiling station and a semi-rotary die-cutting station and edge guide system,’ said First Impression Labels operations director, Vaughan Cummin. ‘Additionally, the servo-driven software is key to the machine's performance, ensuring it ticks all the boxes.’
The DT-Series arrived at First Impression Labels in modular form and was installed within a day by Rotocon’s technician William White, who stayed a week to train three First Impression Labels operators on production, joined by a Rotocontrol software technician to ensure the machine was operating at full potential.
Aengenvoort described it as 'a privilege' to offer First Impression Labels a full-house digital service through the supply of their new Rotocontrol finishing machine, following two previously installed Rotocontrol RSC 440mm web width slitter-rewinders.
‘As Vaughan requested, we kept its design as simple as possible and made the web path and other vital areas - which are usually concealed, resulting in maintenance and cleaning challenges - open and accessible,’ he said. Rotocon also supplied First Impression Labels a Screen Truepress Jet L350UV digital inkjet label press in 2014, a first for an African converter.
First Impression Labels produces folding cartons, pressure-sensitive labels, shrink sleeves and wraparound labels for multinational food, home and personal care customers.
A Rotocontrol DT 340 featuring a new delam/relam functionality and a turret rewinder for non-stop production will be demonstrated at Labelexpo Europe 2017 on Rotocontrol’s stand 7D42.
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