Label Day gathers 120 industry professionals in Chengdu

Label Day, organized by Labels & Labeling China in Chendu, Sichuan Province, has attracted more than 120 representatives from industry associations, college professors, media, designers, as well as label and package converters and suppliers.

The first day of the event featured 13 presentations along with the desktop exhibition, where 21 suppliers were showcasing their latest portfolios and promoting their equipment.

The opening presentation, led by Kevin Liu, group director for Labelexpo Global Series China, highlighted global labeling and packaging trends, discussed the most important product launches at drupa 2024 and the upcoming Labelexpo Americas 2024. Other presenters included HP, Flora, Konica Minolta and Reborn.

Yan Fanzhen, design director at Sichuan Chuanqi, shared her perspective on the needs and expectations of brand owners for modern labels and packaging. According to Fanzhen, there is a strong demand on the market for expanded functionality, which includes marketing functions and advanced inclusion of media carriers.

Wu Hongyu, a label printing expert with over two decades of experience in the industry, shared some case studies showcasing different printing processes, materials and some creative ideas in label production. He also tried to encourage the printers to expand and diversify their businesses to include tags, cards, sealing stickers and more.

The afternoon session featured a panel discussion with Liu Linlin of Xi’an University of Technology as the host, and converter representatives from Liu Jincheng of Chengdu Megavision, Cao Xuanbin of Chongqing Zhiwei, Zhou Bin of Guizhou Yumaxian, as well as supplier representatives from HP, Jinda and Bright Ink. The session focused on competitive pricing and overseas enterprise development.

The panel was followed by the latest products showcased by Screen, Pulisi, pre-press expert Niuge and DMS.

Liu Linlin, associate professor of the faculty of printing, packaging engineering and digital media technology at Xi’an University of Technology, then shared the current business challenges and advised how to successfully transform a company following the latest digital trends in the printing industry.

Lastly, Wang Jun, chairman and general manager of Sichuan Bi’anyihe, discussed how to increase profits through data management in small and medium-sized enterprises.

The whole event closed with a celebratory dinner sponsored by Jinda and Bright Ink.