Enfocus launches new branding and company strategy

Tomas Van Rossom, general manager of Enfocus, said: ‘2022 is an exciting year for the Enfocus team and we’ve truly hit the ground running. To reflect our business and culture, which is dynamic, fresh, bold and forward-thinking, we have rebranded to ensure our visual identity represents the technology pioneer we’ve matured into over the last decade.  

 

‘At Enfocus, we are all about agility - tailoring software solutions to meet our customers’ specific needs. It’s not about force-fitting our technology and innovation for its own sake. It’s about ensuring we always build the most versatile automation software to eradicate duplication, errors and waste in businesses. As such, our new branding reflects who we are and where we are going, centered around the theme of doing business “your way”; a sentiment that is core to our business philosophy.’   

 

The revised Enfocus vision statement lays out the company’s new goal, ‘to be the preferred software platform that prevents people from doing the same task twice’. The company has built its market position with its automation software for file handling across print, delivered through a worldwide community of experts and solution partners. The new brand visuals and strategy have been created in part to push the business out of its comfort zone and challenge it to achieve more.  

 

‘Our image is not the only thing that is evolving; our business is too! We have a new company strategy, which redefines our vision, mission and next strategic steps, including growth in new markets beyond print,’ added Van Rossom.   

 

‘To complement this evolution of the Enfocus brand and strategy, we are building an integrated product suite that enables us to develop more solution packages for our customers. Additionally, we are growing our team to better support our customers, new and old, who are in turn bringing innovative ideas into our business. This truly is a new generation of Enfocus – all the qualities we’re known for pushed to the next level.’  

 

Enfocus provides a suite of software brands including Pitstop Pro, Pitstop Server, Connect, Switch and BoardingPass. The new branding program, including a new website, will be rolled out from March 1, 2022.