Hamillroad’s Bellissima DMS launches 2024 World Tour

Hamillroad Software has launched Bellissima World Tour, a global initiative aimed at transforming the image of flexographic printing, scheduled for 12 months, across four continents, 12 countries and 15 cities, starting in Japan.

This worldwide tour will traverse diverse nations in Europe, Asia Pacific, North and South America, and will feature Bellissima’s AI-generated hero animals, representing each country being visited.

The aim is to collaborate with partners and customers to satisfy the global demand for Bellissima’s screening technology, including local and international exhibitions and private flexo events for trade shops, printers and converters, as well as brand owners.

Jane Petrucci, head of marketing for Hamillroad, said: ‘Bellissima’s World Tour will provide trade shops, printers, and converters with the opportunity to explore the commercial opportunities that exist for their businesses. We have been inundated with interest across the globe and we are looking forward to welcoming new customers to the global Bellissima network.’

Over the coming weeks Hamillroad will be posting regular updates on Bellissima’s journey – to get involved or for more information head to the company's LinkedIn page.