Hybrid Software partners with Digimarc

Combined with Hybrid’s software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to automate brand protection and traceability.

‘Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,’ said Patrick Coussement, managing director of Hybrid Software. ‘We look forward to a long relationship with Digimarc and a shared commitment in providing scalable technology for our customers and partners.’

Hybrid and Digimarc have a history of providing technology to the packaging print market. Digimarc Verify has been available to select customers since 2020 in Hybrid Software’s CloudFlow application to allow for error-free inspection of Digimarc digital watermarks within automated workflow processes. 

Digimarc digital watermarks offer covert and overt protection for physical products, packaging and digital assets, adding a layer that supports brand protection. These digital watermarks are fully compliant with industry standards yet imperceptible to the human eye. 

Building on the integration already available in CloudFlow, Hybrid Software also plans to add Digimarc support to its Packz PDF editing software, enabling application and detecting digital watermarks during the pre-press phase.

The current integrated version of Digimarc Verify with CloudFlow is available today, offering reporting and verification tools. The next version, scheduled for early 2022, will include advanced decoding and extended grading of Digimarc digital watermarks.

‘We are excited to join in this partnership with Hybrid Software,’ said Ken Sickles, Digimarc's chief product officer. ‘Our organizations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.’