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Multi Action Labels of Quebec City has undergone an extraordinary transformation. Today the company runs three flexo printing presses, in-house coating, a new digital printing line, and with a workforce of 50 serves Canada’s food, beverage, home care and industrial markets.

The business owes much to the ‘sweet tooth’ of its founder. As a teenager in 1993, Jonathan Bourbonniere started selling packed candy to local stores in the city, firstly from the family home, then from purpose-built premises. The purchase of a thermal printer saw Jonathan and his newly joined younger brother Anthony, transition to product identification and decoration for the province’s fresh food suppliers.

In 2003, the company purchased two ETI Labeline presses, both with eight flexo stations, cold foil and screen; one also included in-line lamination. A second lamination and converting line followed in 2010 making Multi Action one of the few companies in North America capable of high-volume label manufacturing, rather than just printing.

‘The essence of our business has been about keeping our offer unique, intimacy with the market’s needs, and keeping as much control over the process as possible,’ says Jonathan Bourbonniere.