Konica Minolta partners with Earth Cubs on campaign

Konica Minolta Business Solutions (UK) has partnered with Earth Cubs and is sponsoring its ‘Happy Happy Minds’ campaign that teaches young children that caring for their feelings and well-being can help to make them happy.

Earth Cubs is a platform for kids, parents and teachers that has established a community of over 50,000 teachers and 9,000 schools in over 140 countries. It uses videos, learning resources, bookazines and podcasts to inspire children on environmental, sustainability and climate change issues.

As part of its support for ‘Happy Happy Minds,' Konica Minolta will be helping Earth Cubs with its ‘Make a Worry Box’ initiative. Children across the UK will be encouraged to create a box, and when they feel upset or worried, they can write about it on a piece of paper and post it inside their box. Konica Minolta will work with Earth Cubs to design and print vibrant paper covers that will be sent to schools, ready for children to decorate their Worry Box.

Michelle Parkes, head of growth and impact at Earth Cubs, commented: 'We’re incredibly excited to be partnering with Konica Minolta on our "Happy Happy Minds" campaign. Their commitment to well-being and community aligns perfectly with our mission to empower children with the tools they need to thrive emotionally and mentally. Together, we’re helping to create safe, supportive spaces where kids can explore and express their feelings — starting with something as simple and powerful as a Worry Box.'

Gillian Nuttall, ESG partner at Konica Minolta Business Solutions (UK), also commented: 'We are delighted to be working in partnership with Earth Cubs as a social impact partner to promote the "Happy Happy Minds" message and to promote well-being in classrooms and in local communities. As a business, we are dedicated to both promoting mental health and well-being across our employees, customers and partners, and supporting the communities we work and live in, so collaborating with Earth Cubs and its excellent work is an obvious choice for us.'