BW Converting expands corona equipment sales and service
The company focuses on Baldwin Corona SlimLine and Corona Pure in North America.

BW Converting has expanded its focus on the sales and service of its Baldwin SlimLine and Corona Pure technologies, which are designed to optimize printing, coating and packaging processes for North American printers and converters.
The Baldwin Corona SlimLine system provides efficient technology to increase the surface tension of plastic film in narrow web applications, ensuring superior production outcomes by maintaining optimal coating adhesiveness. Its user-friendly design features a swap cartridge for easy electrode replacement, precise electrode gap settings and optimized airflow to prevent debris accumulation, simplifying maintenance and enhancing operational performance.
The Baldwin Corona Pure system enhances adhesion for inks, coatings and laminates on various materials, including polymers, films and foils. It features a swiveling electrode system for rapid accessibility, removable electrode covers for convenient cleaning and electrode cooling for extended service life.
‘Corona Pure and Corona SlimLine offer unmatched capabilities for flexible and narrow web applications,’ said Dennis Behnisch, Baldwin product line leader for surface treatment, cleaning and spray at BW Converting. ‘As we channel more resources into the North American market, our focus is on building stronger end-user relationships, improving service capacity and ensuring that customers can achieve optimal performance with our systems. This marks an important step in our strategy to expand our presence and better serve this critical region.’
The strategic initiative complements BW Converting’s efforts to realign its sales teams globally, ensuring customers have streamlined access to a comprehensive portfolio of process-improvement technologies.
‘By bolstering the availability and support for our Corona SlimLine and Corona Pure product offering, BW Converting is empowering North American customers to achieve higher production standards and operational excellence,’ added Behnisch. ‘This initiative reflects our commitment to providing solutions that address the evolving needs of our customers.’
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