Amplify to highlight Cartes digital foil embellishments

Amplify has announced its latest program and demonstration on the show floor in the Technology Zone for the upcoming three-day event in June, 2025, in Rosemont.

Amplify is a collaborative venture of WhatTheyThink and the Foil & Specialty Effects Association (FSEA). The event will include an exhibition and educational program spotlighting the entire print finishing and embellishment value chain.

Visitors to the event’s Technology Zone will be able to experience the Cartes JDS Digital Foil Embellishment Technology, which can apply up to 240 microns in a single pass. This technology allows companies to create multi-layer effects such as spot coating, complex tactile raised effects and braille printing, as well as very detailed foil and metallic doming transferring. In just one step, labels can be personalized and beautified with no tooling costs, instantaneous start-up and no material waste.

Materials embellished with the Cartes technology do not need to be varnished or treated, eliminating the possibility of distorting the texture of the material. The program and demonstration will take place June 10 at 1:00 p.m. on the show floor.

‘We are excited to include more roll-to-roll label foil and embellishment technology at this year’s Amplify Print. Brands continue to see the benefits of embellishments for labels and packaging,’ stated FSEA executive director Jeff Peterson.