Ametiq names Keren Becerra as new president

The decision was made at an association meeting on March 12 in Mexico City. Becerra will be Ametiq’s third president since its foundation, following two-year terms from Jesus Ramirez and Fabian Silva.

‘We are convinced that Keren is the ideal person to take on the role of president of Ametiq,’ said current president Fabian Silva. ‘She has great experience as public relations director of the association and has previously taken on roles such as treasurer and director of the marketing committee. She was also a co-founder of Ametiq and member of its advisory board.’ Silva added that it had been ‘an honor to collaborate in the development of the industry in Mexico’ during his term as president.

Keren Becerra said: ‘It’s a great pleasure to be the next president of the association. Ametiq is a project which we have seen grow, and to have the opportunity to work to generate change and contribute to the strengthening of our industry is something which fills me with enthusiasm. We are working on important projects and I’m sure that by working together as a team we can soon bring them to fruition.’

Ametiq was created in April 2010 by six Mexican label converters: Coflemex, Eticom, Etiflash de México, La Etiqueta Fina, Lobo Impresores and Etiquetas Anro. The association now has more than 40 converter and supplier members.