Beer label market to grow at healthy rate

AWA Alexander Watson Associates estimateS that, in the medium term, global beer production will grow in value terms at an annualized rate of 2.4 percent, so creating healthy business for the label market.

AWA Alexander Watson Associates estimate that, in the medium term, global beer production will grow in value terms at an annualized rate of 2.4 percent, so creating healthy business for the label market.

The AWA Alexander Watson Associates Global Beer Label Market Study 2013, the third edition of the study, states that ‘change is a constant in the global beer market today’as a result of mergers and acquisitions, the rise of micro-breweries, legislation, and new trends in beer packaging and labeling.  

The report covers trends in North and South America, Europe, Asia, Africa and the rest of the world, as well as reporting on regional preferred container choices, and labeling and decoration technologies.

The markets’ different structures set in the context of environmental issues, taxation and other legislation, and consumer attitudes.  

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