Denny Bros assists UK pasta sauce promotion

All About Food, a UK-based company that puts restaurant brands onto supermarket shelves, recently ran a money-off promotion to support its new range of PizzaExpress Pasta Sauces at Tesco supermarket. The offer features on the front cover of around 100,000 six-page, resealable Fix-a-Forms from UK label converter Denny Bros, affixed to packs of PizzaExpress Dough Balls and Garlic Bread.

Fix-a-Form was selected by All About Food’s marketing manager, who said: ‘Fix-a-Forms offer a great way of combining a compelling visual message with product facts and a money-off coupon. For us it was imperative to highlight the product provenance and quality – the sauces are made in Italy by an artisan supplier using fresh local Italian ingredients, and consumers needed to know about this unique point of difference.’

A spokesperson from All About Food commented: ‘We decided to sticker a quantity of product with this eye-catching cross promotional sticker and we’re very pleased with the redemption rate so far. In these tough economic conditions the money-off idea promo has never been so popular – it’s a give back to our customers to say thank you for their loyal support.’

Denny Bros’ account manager Tim Mallender said: ‘All About Food is a restaurant to retail company that we all now rely on to bring our favorite restaurant brands to supermarket shelves. The marketing team has created product ranges for top brands including PizzaExpress, Nando’s, wagamama and Cranks. They always generate a buzz around their products and we are proud that they use Fix-a-Form to help them to do this.’

Pictured: Fix-a-Form helps to deliver a money-off promo on PizzaExpress pasta sauces

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