German retailer opts for electronic shelf labels from ZBD

ZBD Displays, a supplier of epaper display systems, has announced that Cyberport, a Germany-based consumer electronics retailer, has rolled out ZBD’s fully graphic electronic shelf labeling across its stores.

Originally launched as an online store in 2006, Cyberport has since expanded, opening shops in Leipzig, Dresden, and two in Berlin. A growing multi-channel retailer, Cyberport operates its online service alongside a catalogue and telephone ordering hotline.

Cyberport’s stores made the decision to replace their paper labels, and selected ZBD to provide epop 50 electronic shelf labels (ESLs) for all of its products. The new displays are said to be more efficient, eliminating the need for manually printing and cutting paper labels, an especially demanding task considering Cyberport has a range of over 30,000 products, resulting in hundreds of price changes each day.

Furthermore, the ease of product information updates enables the stores to better adhere to a multi-channel pricing strategy, allowing Cyberport to stay competitive and flexible, and supporting the corporate price promise. With ZBD’s technology in place, Cyberport’s integrated multi-channel price changes enable 100 percent price accuracy between prices at the shelf, online and at checkout.

The stores have implemented ZBD’s new Multi-Bounce Ethernet system. This makes installation and maintenance of product information on the displays fast and easy to manage.

‘Our new displays are completely in keeping with the look of the store, reflecting the high-tech products we have on offer. We wanted our pricing displays and promotional mechanisms to show our customers that we are a high-end electronics retailer, and the epops do this – they look much more professional than our previous paper labels,’ said Torsten Liebig, store operations manager at Cyberport.

‘With the amount of product information we can put on an epop, the speed with which we can update this information, and the costs and time we will save now, staff don’t need to constantly print and reprint labels, it is clear that our decision to implement ZBD’s displays was a very cost-effective one,’ explained Liebig. ‘We will continue to roll-out ZBD’s epops as and when we open new Cyberport stores.’

‘Cyberport can now run and adjust promotions instantly, giving it an unparalleled ability to trade just as dynamically and responsively in-store as it can online. We are looking forward to continuing our partnership with Cyberport,’ said Franz Josef Buschmeier, head of Central and Eastern Europe for ZBD.