Heineken launches non-alcoholic beer with CCL WashOff labels

Heineken 0.0 is available in the Netherlands and Germany, as well as in Spain under the name Heineken Double.

The labels were supplied by long-term partner CCL Label, which already supplies Heineken with WashOff technology for many of its brands worldwide. This pressure-sensitive label can be washed off in common industrial bottle washers, and detach from the bottles without leaving traces of adhesive or ink behind. This is ideal for returnable glass bottles.

The design of the Heineken 0.0 label features metalic blue in combination with Heineken’s red star, as well as silver and white elements to create a ‘harmonious design’ that will draw a lot of attention. Visually, this sets it apart from the main brand, said Heineken.